Nov 15, 2010

Using Search Engines to Grow Your Insurance Business

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Insurance Journal's Academy of Insurance

Using Paid Listings for Search Engine Traffic

Wednesday, November 17, 2010 | 1:30PM EST

Did you know that you could enjoy prominent exposure within Google's search results within as little as a day?

This course will provide an introduction to the available options within Google, Bing, Yahoo and other search engines to buy placement for search terms relevant to your business.

Along with an overview of how these types of marketing campaigns are set up and managed, also covered will be the importance of properly measuring the success of any efforts in this space.

When you register, you get:

  • Access to the live training on Wednesday, November 17
  • Question & Answer session with the instructor
  • Recording of the webcast, so you can watch again
  • Audio download of the webcast
  • Presentation slides download

Register today! Use promo code SAVE50 to save $50

What this course will cover:

  • Search Engine Landscape, Market Share and Usage Statistics
  • The Difference Between "free" and "paid" results
  • Establishing a Paid Search campaign
  • Keyword Research and Budget considerations
  • Establishing goals and ongoing measurement

Regularly priced at $149, get it today for just $99 with promo code SAVE50

Register Now
Join us on Wednesday, November 17
starts at 10:30am PDT / 1:30pm EDT

Meet the Instructor

Chris Dixon Boggs
Chris Dixon Boggs, Director of Search Engine Optimization for Rosetta, is a specialist with 10 years experience in search engine optimization and paid search advertising.
Chris is actively involved in the SEM Community. He speaks regularly at major search marketing conferences, is a Moderator and Blogger for Search Engine Watch, and is Associate Editor for the Search Engine Roundtable blog. Chris has served on the Board of Directors of SEMPO.org, the Search Engine Marketing Professional's Organization, since 2006.

Any Questions?

If you need help or would like to submit a question to the instructors before the webcast, send an email to webcasts@insurancejournal.com.

Bestsellers:

Learn the art of an expertly designed proposal. Preston Diamond's course "Turning a Losing Proposal into a Winning Proposal" was one of our bestsellers this year. Regularly priced at $149, today you can get it for just $99! Just use code SAVE50 at checkout. Click here to get immediate access.

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